汉语翻译英语

With the increasingly fierce market competition, corporate public relations to enhance awareness. Crisis public relations related to the enterprise's survival and development of the capacity of Corporate Communications for the best test. Only effective crisis management, in order to continuously enhance its overall competitiveness.
This paper introduced the concept of crisis and crisis public relations on the basis of an analysis of corporate public relations crisis defect in products and services, pollution, accidents and disasters, the negative media coverage, vandalism and other competitors of the crisis caused by the type of public relations and crisis management public relations predictability of the crisis there is a weak, poor communication, slow response, lack of social responsibility and other issues so that business-to-crisis to deal with the problem of poor results. To solve these problems, combined with the case concerned the principle of public relations to crisis and countermeasures are discussed.
For the above problem, according to public relations crisis in a timely manner, initiative, authenticity, consistency, the principle of accountability put forward an accurate assessment of the crisis, the crisis in good faith, to deal with the crisis clever use of media reports, the situation after the use of countermeasures, a a business in the face of crisis, must not be allowed to, and to quickly ready to do a good job of responding to crises, the crisis in the reasons for a full investigation based on open communication with the public, the crisis brought about by losses to a minimum, and turning crises into opportunities for conclusions.